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PERTH // Established 2020


Every single garment is handmade to order, meaning there are no factories or warehouses, no unwanted inventory, and no overproduction of goods. It does mean you’ll have to wait a little longer to receive your order, but it’s definitely worth it.


Ethical and sustainable. Always.


Taken you behind the scenes

Established in November 2020, Etikal (meaning ‘Ethical’ in Tagalog) is a young, conscious clothing label committed to upholding ethical values and sustainable practices. We believe in taking things slow, and putting the value and quality back into the clothes we wear.

At Etikal we aim to reduce our environmental footprint by sourcing sustainable fabrics & packaging, and by producing on a made-to-order basis. We believe that fashion doesn’t need to cause so much harm to the world around us, and we strive to have a more positive impact with everything we do. We are proud to be partnered with Reach Out Feed Philippines, a not-for-profit organisation that is fighting the national crisis of hunger & malnutrition in the Philippines, by providing meals to children in need.

I say we, but I really mean me. Etikal is solely run by Founder/Designer, Donna Dumas (that’s me!).  From the design development to sampling; pattern-making to production; web design and marketing; it all happens right here, in my home studio in Perth, Western Australia.

Every single product is handmade to order by myself. There are no factories, no warehouses, and no robots - just me! No garments are ever pre-made, they are cut and sewn completely from scratch after you finish placing your order. It does mean it’ll take a little longer for you to receive your order, but trust me, it’s worth it! Orders will take 10-15 working days to complete before being dispatched. However if you need something urgently, feel free to email me and I’ll see what I can do for you!

On the bright side, this means that sizing can be fully customised to your perfect fit. For further customisations with design features or fabrications, or any other queries at all, please contact me!

Thank you for supporting us, and helping to make our planet and our future a better place.


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